Ambient media
The most popular channel for outdoor advertising
Pamporovo has been recognized by several international organizations as one of the best ski resorts. Every year the resort hosts World and European Ski Championships. The beautiful scenery and perfect conditions for skiing make the resort a leading ski centre and one of the most visited and preferred destinations in Bulgaria.
- a minimum of three international competitions per season;
- 370,000 visitors;
- 250,000 lift passes sold.
Solutions:
Branding seats – branding the back of seats provides at least a 20-minute contact with the passengers, an average of 12 times a day.
Panels on the pillars of the lift - an average of 18 pieces on the lift facility.
Advertising space on the main points in the ski area – various forms of collection centres. Visitors spend an average of three hours per day visiting such places for eating, resting, renting ski equipment, waiting for the lift, or just enjoying the time.
'Flags' next to the ski stations /3–4 m high/ – large area located near the lift stations or in the ski area. Very high visibility considering the snowy whiteness of the resort.
